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The campaign is calling for the fishing industry, chefs, producers and fish lovers in the UK to share their 'Catch Of The Day' photos on Twitter from 16-20 March with the hashtag #CatchOfTheDay.

This initiative is being launched as part of the NFFO's ongoing efforts to raise awareness of the growing variety of sustainable species in UK waters and the important strides which have been made by the industry, particularly in the last 10 years, to improve gear and catch methods to in turn, boost stock levels. According to the latest ICES (International Council for the Exploration of the Sea) statistics, there has been a 50% reduction in fishing pressure across all commercial stocks in the North Atlantic since 2000.

In 2013, 624,000 tonnes of fish were landed in the UK, generating a £718m economic contribution from the industry. Over half (52%) of people in the UK eat seafood at least once a week, though 62% rarely strayed away from trying alternative species, due to not knowing how to prepare it and not liking the look of it.

Whaite has worked with the NFFO to create a series of recipe cards to encourage consumers to consider cooking with sustainable species of fish, proving they are just as versatile as the seafood staples, whilst supporting the work of UK fishermen. Consumers are then being urged to try John's recipes and tweet photos of their finished dishes with the hashtag #CatchOfTheDay.

John said: "There is a huge variety of fish available from UK waters and it's such a shame that people don't embrace this more. Cooking with different kinds of fish brings variety to our diets and also introduces us to new tastes and dishes."

Tony Delahunty, Chairman of the NFFO, said: "The idea behind #CatchofTheDay is to give individuals the opportunity to recognise the fishing industry and its contribution to UK life through one simple tweet. We hope it will be a fun way of getting across a serious message not only about the importance of the industry in providing a healthy, sustainable food source to a growing population, but also its inherent commitment to ensuring its future through sustainable methods."

Latest News

European stocks eighteen times more sustainable

THERE has been an eighteen-fold increase in north-east Atlantic commercial stocks now fished at sustainable levels compared to 12 years ago, new scientific data has revealed.

The EU figures show that 36 stocks are now fished at maximum sustainable yield (MSY) levels – a key indicator of the sustainability of a particular fishery. This is compared to 27 fisheries at MSY in 2014 and just two in 2003.

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Search is on for best fish and chips

THE National Fish & Chip Awards 2016, organised by SEAFISH, were launched today, marking the start of the nine-month trawl of the UK’s best chippies.

Now in their 28th year, the awards are recognised as one of the most prominent and respected seafood industry events in the UK, aptly known as the frying Oscars.

Celebrating the great British tradition of fish and chips, they showcase the best talent, quality and choice offered by fish and chip businesses across the UK.

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UK Young Seafood Chef of the Year 2015 cooks off in style

The Northern regional heat of the 19th UK Young Seafood Chef of the Year took place on Friday 6th March 2015, with student chefs from across Scotland and northern England taking part.

The opening heat of the 2015 competition was held at New Lanarkshire College, Motherwell, Scotland.  Each team of two young chefs had to prepare and present three appetising dishes comprising a starter course using salmon and/or haddock fillets, an intermediate course using whole sea bass and/or mackerel and a main course using cod and/or pollack fillets.

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CATCH OF THE DAY

A TWITTER campaign urging consumers to be more adventurous in their fish consumption has been backed by rising culinary star John Whaite, winner of the Great British Bake Off.

The campaign dubbed #CatchOfTheDay is being run by the National Federation of Fishermen's Organisation (NFFO) and aims to champion the diversity of the UK fishing fleet and encourage consumers to venture beyond the seafood staples of cod, haddock and salmon.

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Westminster - fiddles while fishermen fume (2)

INERTIA in government circles means that fisheries policy on a number of key issues has stalled, according to the Executive Committee of the National Federation of Fishermen's Organisations (NFFO).

The Committee, which met recently in York, concluded that the forthcoming General Election meant that it was unlikely that progress would be made until the second half of this year.

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