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Fish is the Dish this week is partnering with Waitrose' Weekend magazine to promote their Omega-3 blood tests, as most people tested in the UK had less than half the recommended levels in their bodies. Over 200 requests were received for the Omega-3 blood tests in the first 24hrs of the announcement, a figure which both Fish is the Dish and Waitrose are delighted with. The original partnership required around 100 kits, but due to such high demand from readers, Seafish will now quadruple the number of kits on offer.

Karen Galloway, Head of Marketing for Seafish, said: "The response to the campaign has really been amazing, there is a community of people online for whom we are trusted resource on the most nutritious meals for their children. We work hard to continue to meet the needs of our target market and we continue to use research with our audiences to ensure we are properly targeting our campaigns to get more seafood on the menus of the UK's families"

For more information visit www.fishisthedish.co.uk

Latest News

European stocks eighteen times more sustainable

THERE has been an eighteen-fold increase in north-east Atlantic commercial stocks now fished at sustainable levels compared to 12 years ago, new scientific data has revealed.

The EU figures show that 36 stocks are now fished at maximum sustainable yield (MSY) levels – a key indicator of the sustainability of a particular fishery. This is compared to 27 fisheries at MSY in 2014 and just two in 2003.

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Search is on for best fish and chips

THE National Fish & Chip Awards 2016, organised by SEAFISH, were launched today, marking the start of the nine-month trawl of the UK’s best chippies.

Now in their 28th year, the awards are recognised as one of the most prominent and respected seafood industry events in the UK, aptly known as the frying Oscars.

Celebrating the great British tradition of fish and chips, they showcase the best talent, quality and choice offered by fish and chip businesses across the UK.

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UK Young Seafood Chef of the Year 2015 cooks off in style

The Northern regional heat of the 19th UK Young Seafood Chef of the Year took place on Friday 6th March 2015, with student chefs from across Scotland and northern England taking part.

The opening heat of the 2015 competition was held at New Lanarkshire College, Motherwell, Scotland.  Each team of two young chefs had to prepare and present three appetising dishes comprising a starter course using salmon and/or haddock fillets, an intermediate course using whole sea bass and/or mackerel and a main course using cod and/or pollack fillets.

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CATCH OF THE DAY

A TWITTER campaign urging consumers to be more adventurous in their fish consumption has been backed by rising culinary star John Whaite, winner of the Great British Bake Off.

The campaign dubbed #CatchOfTheDay is being run by the National Federation of Fishermen's Organisation (NFFO) and aims to champion the diversity of the UK fishing fleet and encourage consumers to venture beyond the seafood staples of cod, haddock and salmon.

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Westminster - fiddles while fishermen fume (2)

INERTIA in government circles means that fisheries policy on a number of key issues has stalled, according to the Executive Committee of the National Federation of Fishermen's Organisations (NFFO).

The Committee, which met recently in York, concluded that the forthcoming General Election meant that it was unlikely that progress would be made until the second half of this year.

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