Fish is the Dish this week is partnering with Waitrose' Weekend magazine to promote their Omega-3 blood tests, as most people tested in the UK had less than half the recommended levels in their bodies. Over 200 requests were received for the Omega-3 blood tests in the first 24hrs of the announcement, a figure which both Fish is the Dish and Waitrose are delighted with. The original partnership required around 100 kits, but due to such high demand from readers, Seafish will now quadruple the number of kits on offer.
Karen Galloway, Head of Marketing for Seafish, said: "The response to the campaign has really been amazing, there is a community of people online for whom we are trusted resource on the most nutritious meals for their children. We work hard to continue to meet the needs of our target market and we continue to use research with our audiences to ensure we are properly targeting our campaigns to get more seafood on the menus of the UK's families"
For more information visit www.fishisthedish.co.uk